What's an effective LinkedIn headline formula? Otherwise, we don't recommend getting any more creative with descriptions of your personality and enthusiasm, for example. Recruiter at Spencer Stuart: Helping Executives Secure Roles in Finance & Private Equity However, be sure to incorporate relevant keywords into it as well! If you want to include your value proposition after your job title to give visitors an idea of how you can help them, go ahead. You'll likely find differing opinions on the topic, but we're strong proponents of keeping your LinkedIn profile clean and professional.
Do you recommend a creative, personal LinkedIn headline? Partner at Latham & Watkins | Real Estate Law – Financing, JVs, Project Developmentīy incorporating the right keywords, you'll appear in LinkedIn searches more frequently. Sales Executive at Pfizer | Pharmaceutical Sales | Medical Sales Representative Investment Analyst at Hilton | Hotel Development | Feasibility Analysis | Underwriting LinkedIn profile headline examples that incorporate this strategy include:
Then, include keywords related to your industry expertise or target positions. If you have extra space, we recommend adding a set of "pipes": | How do I incorporate keywords?īy listing your company name and current position title, you naturally incorporate relevant keywords into your headline, making it more like that you appear in recruiter searches. Potential clients and customers also want to know who you are and what you sell. Industry colleagues want to see whether you work (or have worked) in a related position, as this will influence their decision to connect with you. Recruiters want to see what you are currently doing, as it gives them an instant idea of your expertise and seniority level.įrom a networking and new opportunity generation perspective, you'll also benefit from having this information in your headline. You want to give visitors information that they expect to see and will immediately recognise. We highly recommend including your job title and current (or most recent) company in your headline. Should I include my company name and job title in my headline? This feature already puts a banner on your profile photo, which recruiters and hiring managers will be easily able to recognise in searches.Īs such, there's no reason to repeat information.
In addition, LinkedIn already gives you the option to let recruiters and your network know you're open to new opportunities via the new #OpenToWork feature. If you use the headline to simply say "open to new opportunities," you're not providing potential visitors with any clue as to where your expertise lies and why they should contact you. When you come up in searches, all your visitors see is your photo and headline:
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Think carefully about how to make the most of it. Your headline serves as your first impression when you come up in searches, and you already have very little space to work with. We don't recommend saying that you're open to new job opportunities in your headline. Rest assured that by applying our tips, you'll be able to optimise your headline to get more people clicking through Should I mention that I'm open to new opportunities? There's a lot of debate as to what makes an effective LinkedIn headline. While this increase allows you to incorporate additional keywords to help you appear in relevant searches, you still have limited space to work with. You may have noticed that LinkedIn recently increased the character limit for headlines from 120 to 220 characters.
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